Privacy Policy

Last updated: October 19, 2025

1. Introduction

PORTRA LTD (“Portra”, “we”, “us”, “our”) operates this website and store, including all related content, features, and services (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website https://portra-lingerie.com.

By accessing or using our Services, you agree that you have read and understood this Privacy Policy.

 

2. Our Data Controller Details

PORTRA LTD is a company registered in the United Kingdom.

Registered address: 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom.

ICO registration number: ZB991799 (Information Commissioner’s Office, UK).

For purposes of the UK General Data Protection Regulation (“UK GDPR”), PORTRA LTD is the data controller of your personal information.

 

3. Personal Information We Collect

We may collect or process the following types of personal information:

  • Contact information: name, address, phone number, and email.
  • Order and transaction details: products purchased, payment confirmation, billing and shipping information.
  • Account information: login credentials, preferences, and saved items.
  • Payment information: payment method, transaction ID (note: card details are processed securely via Shopify or PayPal and never stored by us).
  • Device and usage data: IP address, browser type, session information, and website analytics.
  • Communications: any messages or feedback sent to us.

 

4. How We Collect Information

We collect personal information:

  • Directly from you when you place an order, contact us, or sign up for updates.
  • Automatically through cookies and analytics tools.
  • From service providers (Shopify, payment processors, couriers) to complete orders and deliver services.

 

5. How We Use Your Information

We may use your information to:

  • Process, fulfill, and deliver your orders.
  • Provide customer support and respond to inquiries.
  • Send transactional or promotional emails (only with your consent).
  • Improve and personalize your shopping experience.
  • Detect and prevent fraud or unauthorized activity.
  • Comply with applicable legal and tax obligations.

We do not sell your personal information.

 

6. How We Share Information

We share information only with trusted third parties necessary to operate our business:

  • Shopify, PayPal, Stripe – for secure payment and order processing.
  • Logistics partners – for shipping and delivery.
  • Marketing and analytics tools – to improve website performance.

    All partners are required to comply with data protection laws.

 

7. Shopify’s Role

Our website is hosted by Shopify Inc., which provides the e-commerce platform enabling us to sell products and manage customer data.

Shopify also collects and processes certain personal data as a data processor on our behalf.

For details on how Shopify manages your information, please see the Shopify Privacy Policy.


8. Cookies

We use cookies and similar technologies to:

  • Operate the site and shopping cart;
  • Analyze traffic and performance;
  • Offer personalized recommendations.

You can manage or disable cookies in your browser settings.

 

9. International Transfers

Your data may be transferred to or stored on servers outside the United Kingdom or European Economic Area (EEA).

In such cases, we ensure adequate safeguards such as Standard Contractual Clauses (SCCs) to protect your personal information.


10. Data Retention

We retain your data only as long as necessary to fulfill the purposes described in this policy, including:

  • Orders and transaction records: up to 6 years (for tax/legal compliance).
  • Marketing data: until you unsubscribe.

    After this period, your data is securely deleted or anonymized.


11. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Withdraw consent for marketing communications.
  • Object to processing in certain circumstances.
  • File a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

You can exercise these rights by contacting us at cs@portra-lingerie.com.


12. Security

We use SSL encryption and Shopify’s secure hosting infrastructure to protect your personal information.

While no system is completely secure, we take all reasonable precautions to safeguard your data against unauthorized access, loss, or misuse.


13. Children’s Privacy

Our website and products are intended for adults aged 18 and over.

We do not knowingly collect personal data from minors.

If you believe a minor has provided us with information, please contact us immediately to remove it.

 

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our business or legal requirements.

Any updates will be posted here with a new “Last updated” date.

 

15. Contact Us

For privacy questions, data requests, or complaints, contact us at:

📩 Email: cs@portra-lingerie.com

🏢 Address: PORTRA LTD, 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom

🌐 Website: https://portra-lingerie.com